Nathaniel Ru and the Success of Sweetgreens Fast Food Model

Nathaniel Ru, a co-founder of Sweetgreen, is credited for the success of the new fast food model of the brand. The high-end salad chain restaurant is an inspiration for every restaurant that is dreaming of making a great impact from the scratches. Learn more about Nathaniel Ru:  http://bitsylink.com/2017/07/27/nathaniel-ru-talks-about-sweetgreens/

It offers fresh, healthy, local, and organic products through its various outlets with an ever-growing numbers. “We tried to create a brand that has something unique and feeding people better food,” said Ru, who is also the co-CEO of the chain restaurant.

Its success reveals many factors to the aspiring entrepreneurs in the dining sector. Ru and his colleagues are tech pioneers, and as many as 30% of the fast food chain’s transactions are completed through mobile app or website.

Interestingly, the co-founders are also known for brilliant management ideas, and they shut down the corporate office five times a year to make everyone working in the outlets – an option to make the employees close to the customers.

Also, Ru and his friends do not opt for a dedicated headquarters and travel across different offices. “We do not understand the need of large centralized headquarters and wanted to regionalize the headcount,” Ru says.

It should be noted that Ru and his co-CEOs, Nicolas Jammet and Jonathan Neman, met each other at the Georgetown University, while they were attending the entrepreneurship class together.

They quickly identified that there were no healthy eating options in Georgetown, and they identified it as a wonderful business opportunity. They established their first restaurant in the city immediately after graduating from the college in 2007.

Interestingly, they revealed that their venture would garner greater success in the market when they spotted the business is managing the first winter break, though there were no students on the campus due to vacation.

Ru says that the co-founders do every role in Sweetgreen and create great teams. He also stresses the need for creating great teams to make people comfortable and to ensure long-term results.

Nathaniel Ru completed his graduation in 2007 from McDonough School of Business – Georgetown University in Finance. After meeting Jammet and Nerman, the trio started designing the dreams of a casual seasonal kitchen with a deep focus on local sourcing and sustainability.

The hard work of Ru and his colleagues helped the brand to grow to 40 location by 2016. In 2010, Ru took an active participation in conducting sweetlife – a food and music festival for the region. It should be noted that the yearly event now attracts both musicians and chefs around the world along with more than 20,000 attendees.


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